An annual collector's item turned into a full campaign world. Each year brings a new theme, new illustration system, and new packaging design — this is the 2024 edition.
Custom tin lunchbox format, original illustrated characters, co-branded partner integrations, in-store displays, digital and social execution across 6 retail locations. The creative drove the entire campaign — the box was the product.
$34,500 in merchandise revenue. Sold across 6 Michigan locations.
Role: Creative Direction · Original Illustration · Packaging Design · Campaign Execution · Print Production
