New Standard’s Super Bowl Bundle: Unboxing the Buzz vs. This Box Hits Different
For the 2025 Super Bowl, New Standard launched an innovative "Super Bowl Bundle" campaign, offering customers two distinct game-day cannabis experiences:
The Edible Box – "Unboxing the Buzz"
Featured top-tier edible brands: Camino, Mary’s Medicinals, True North Collection gummies, Wana gummies, and Pot Dots.
Designed for those who prefer a discreet, long-lasting, and flavorful cannabis experience while enjoying the game.
The Smoker’s Box – "This Box Hits Different"
Included premium cannabis flower and vape brands: Apothecare, BLOOM vapes, Glorious Cannabis, LOCO, and Beaverton Farms.
Perfect for enthusiasts who enjoy quick-hitting, terpene-rich, and social consumption methods.
A Game-Day Showdown: Edibles vs. Smokes
This campaign wasn’t just about offering curated bundles—it was an interactive consumer preference experiment. By giving customers two distinct options, New Standard aimed to analyze what shoppers preferred for their Super Bowl experience:
A smooth, controlled edible high or the instant, classic effects of smoking and vaping.
The campaign was supported with engaging visuals, social media content, and in-store promotions, making it a fun and interactive way for customers to choose their game-day MVP.
The Goal:
Drive customer engagement by making the Super Bowl shopping experience more interactive.
Boost sales through product bundling while showcasing top cannabis brands.
Gather insights into consumer preferences for future promotions.
With bold branding and a competitive twist, this campaign positioned New Standard as a retailer that not only provides premium products but also understands and engages its audience in new and exciting ways.
The Outcome:
Bundles were a touchdown with Shoppers selling out in a 3 week period, generating $9,750.00 in sales revenue, and driving trial of products from premium brand partners.
Past Super Bowl Campaigns
Super Bowl Bundle 2024
