SUPER SUPER TURBO
Cannabis Branding Case Study:
SUPER SUPER TURBO
Project Overview
Client: Cannabis company with no existing branding
Industry: Cannabis
Scope: Brand Identity, Packaging Design, Visual Strategy
Role: Lead Designer & Brand Strategist
Industry: Cannabis
Scope: Brand Identity, Packaging Design, Visual Strategy
Role: Lead Designer & Brand Strategist
The Challenge
SUPER SUPER TURBO, a cannabis company, lacked a cohesive brand identity. With no existing branding, the company needed a strong, modern visual presence that could differentiate it in a competitive market while appealing to both new and experienced consumers. The goal was to create an identity that felt premium, edgy, and futuristic.
The Strategy
To establish a compelling brand identity, I focused on:
Defining the Brand Personality – Bold, energetic, and modern.
Creating a Cohesive Visual Language – A balance of high-tech aesthetics with a clean, futuristic grid design.
Color Coding for Product Differentiation – Using distinct colors for Indica (purple), Sativa (orange), and Hybrid (green) to enhance customer experience.
Typography & Logo Design – A minimal yet dynamic approach with bold fonts and holographic accents to elevate brand perception.
Packaging Innovation – Matte black packaging with iridescent grid lines to create a sleek and premium feel.
The Design Process
Research & Competitive Analysis – Examined cannabis branding trends and user preferences.
Concept Development – Explored multiple directions before refining the grid-based futuristic look.
Typography & Color Selection – Chose high-contrast, modern typography and a holographic effect for visual impact.
Packaging Design Execution – Designed resealable bags with a structured, high-tech feel.
The Outcome
A visually distinct brand identity that sets Super Turbo apart from competitors.
Cohesive product differentiation through intuitive color coding.
Strong market positioning with a bold, futuristic aesthetic that appeals to a trend-conscious audience.
Enhanced brand recognition and recall through a unique grid pattern and holographic elements.
Final Thoughts
Super Turbo's new branding embodies a high-energy, premium cannabis experience. This project demonstrates my ability to build a brand from scratch, integrating strategy and design to create a compelling market presence.
