Beaverton Farms:
Building a Cannabis Brand from the Ground Up
Industry: Cannabis
Client: Beaverton Farms (Michigan-based hybrid farm)
Project Type: Brand Identity, Messaging, and Packaging
Role: Creative Director & Brand Strategist
Client: Beaverton Farms (Michigan-based hybrid farm)
Project Type: Brand Identity, Messaging, and Packaging
Role: Creative Director & Brand Strategist
The Challenge
Beaverton Farms, a newly established cannabis farm, had no existing branding, messaging, or packaging. They needed a strong market presence that would:
- Establish a unique and recognizable brand identity
- Position them as a sustainable, high-quality cannabis provider
- Align with their core values of quality, value, and sustainability
- Create clear product differentiation for consumer appeal
Beaverton Farms, a newly established cannabis farm, had no existing branding, messaging, or packaging. They needed a strong market presence that would:
- Establish a unique and recognizable brand identity
- Position them as a sustainable, high-quality cannabis provider
- Align with their core values of quality, value, and sustainability
- Create clear product differentiation for consumer appeal
The Solution
1. Developing the Brand Identity
Designed a logo that symbolizes natural cultivation: a teardrop shape with a rising sun and cannabis leaves to represent growth, sustainability, and quality.
Defined a color palette inspired by nature:
• Green (Growth & Nature)
• Blue (Trust & Calmness)
• Orange (Warmth & Harvest)
1. Developing the Brand Identity
Designed a logo that symbolizes natural cultivation: a teardrop shape with a rising sun and cannabis leaves to represent growth, sustainability, and quality.
Defined a color palette inspired by nature:
• Green (Growth & Nature)
• Blue (Trust & Calmness)
• Orange (Warmth & Harvest)
2. Crafting the Brand Personality & Messaging
Established Beaverton Farms’ brand archetypes:
• Everyman – Honest, approachable, and relatable.
• Explorer – Adventurous, ambitious, and authentic.
• Caregiver – Nurturing, sustainable, and community-focused.
• Created a brand voice that is warm, down-to-earth, and knowledgeable.
• Developed core messaging emphasizing arm-fresh quality, sustainability, and affordability.
Key taglines:
- "Farm-Fresh-Flower”
- “A Hybrid Farm for a Hybrid World.”
Established Beaverton Farms’ brand archetypes:
• Everyman – Honest, approachable, and relatable.
• Explorer – Adventurous, ambitious, and authentic.
• Caregiver – Nurturing, sustainable, and community-focused.
• Created a brand voice that is warm, down-to-earth, and knowledgeable.
• Developed core messaging emphasizing arm-fresh quality, sustainability, and affordability.
Key taglines:
- "Farm-Fresh-Flower”
- “A Hybrid Farm for a Hybrid World.”
3. Packaging & Product Categorization
Designed eco-friendly, minimalist packaging that reflects Beaverton Farms’ natural approach.
Created a color-coded product categorization system based on the three elements:
Fire Strains – Energizing & uplifting.
Earth Strains – Balanced & grounding.
Water Strains – Smooth & calming.
Ensured brand consistency across all packaging, marketing, and digital materials.
Designed eco-friendly, minimalist packaging that reflects Beaverton Farms’ natural approach.
Created a color-coded product categorization system based on the three elements:
Fire Strains – Energizing & uplifting.
Earth Strains – Balanced & grounding.
Water Strains – Smooth & calming.
Ensured brand consistency across all packaging, marketing, and digital materials.
4. Marketing & Consumer Engagement
- Established a digital & social media strategy focusing on educational content, sustainability efforts, and product storytelling.
• Highlighted farm stories & behind-the-scenes content to build brand trust.
• Developed retail and digital marketing materials to support brand rollout.The Impact
• Established a recognizable brand presence in the Michigan cannabis market.
Created consistent, high-quality packaging that resonated with consumers.
- Established a digital & social media strategy focusing on educational content, sustainability efforts, and product storytelling.
• Highlighted farm stories & behind-the-scenes content to build brand trust.
• Developed retail and digital marketing materials to support brand rollout.The Impact
• Established a recognizable brand presence in the Michigan cannabis market.
Created consistent, high-quality packaging that resonated with consumers.
- Positioned Beaverton Farms as a trusted, sustainable cannabis provider.
Built a scalable brand foundation for future product expansion.
Built a scalable brand foundation for future product expansion.
This project showcases expertise in:
Building a brand from scratch – from strategy to execution.
Crafting a compelling brand story that resonates with consumers.
Strategically positioning a brand in a highly competitive industry.
Executing creative direction across multiple platforms (packaging, marketing, and digital branding).
Building a brand from scratch – from strategy to execution.
Crafting a compelling brand story that resonates with consumers.
Strategically positioning a brand in a highly competitive industry.
Executing creative direction across multiple platforms (packaging, marketing, and digital branding).
This case study keywords ?????to showcase branding expertise, strategic thinking, and creative direction. It demonstrates the ability to **develop a cohesive brand identity, refine messaging, and design compelling packaging** that aligns with market demands.
SUPER SUPER TURBO
Cannabis Branding Case Study: SUPER SUPER TURBO
Project Overview
Client: Cannabis company with no existing branding
Industry: Cannabis
Scope: Brand Identity, Packaging Design, Visual Strategy
Role: Lead Designer & Brand Strategist
Industry: Cannabis
Scope: Brand Identity, Packaging Design, Visual Strategy
Role: Lead Designer & Brand Strategist
The Challenge
SUPER SUPER TURBO, a cannabis company, lacked a cohesive brand identity. With no existing branding, the company needed a strong, modern visual presence that could differentiate it in a competitive market while appealing to both new and experienced consumers. The goal was to create an identity that felt premium, edgy, and futuristic.
The Strategy
To establish a compelling brand identity, I focused on:
Defining the Brand Personality – Bold, energetic, and modern.
Creating a Cohesive Visual Language – A balance of high-tech aesthetics with a clean, futuristic grid design.
Color Coding for Product Differentiation – Using distinct colors for Indica (purple), Sativa (orange), and Hybrid (green) to enhance customer experience.
Typography & Logo Design – A minimal yet dynamic approach with bold fonts and holographic accents to elevate brand perception.
Packaging Innovation – Matte black packaging with iridescent grid lines to create a sleek and premium feel.
The Design Process
Research & Competitive Analysis – Examined cannabis branding trends and user preferences.
Concept Development – Explored multiple directions before refining the grid-based futuristic look.
Typography & Color Selection – Chose high-contrast, modern typography and a holographic effect for visual impact.
Packaging Design Execution – Designed resealable bags with a structured, high-tech feel.
The Outcome
A visually distinct brand identity that sets Super Turbo apart from competitors.
Cohesive product differentiation through intuitive color coding.
Strong market positioning with a bold, futuristic aesthetic that appeals to a trend-conscious audience.
Enhanced brand recognition and recall through a unique grid pattern and holographic elements.
Final Thoughts
Super Turbo's new branding embodies a high-energy, premium cannabis experience. This project demonstrates my ability to build a brand from scratch, integrating strategy and design to create a compelling market presence.
