Cannabis brand identity & packaging system
I led brand strategy and visual identity design for SUPER SUPER TURBO, a cannabis brand launching without any existing identity. The goal was to create a distinct, future-forward brand system that could cut through a crowded market while feeling premium, confident, and culturally relevant.
The identity was built around a bold, high-energy personality—balancing clean structure with expressive details. A grid-based visual system and holographic accents established a recognizable brand language, while intuitive color coding differentiated product types and supported quick decision-making at shelf.
The resulting system delivered a cohesive, scalable brand foundation—one that enhanced recognition, simplified navigation across SKUs, and positioned SUPER SUPER TURBO as a modern, design-led cannabis brand.
Beaverton Farms required a complete brand foundation—identity, messaging, and packaging—designed to communicate trust, sustainability, and quality from first glance.
Brand Strategy
The system was built around approachability and clarity, positioning the brand as farm first, transparent, and dependable in a competitive retail landscape.
Identity & Messaging
• Logo symbolism rooted in natural growth and cultivation
• Warm, grounded color palette inspired by land, water, and harvest
•Brand voice focused on honesty, education, and accessibility
Packaging System
•Eco-conscious materials with minimal design
•Element-based strain categorization for easy consumer navigation
• Consistent visual language across all touchpoints
Impact
• Consistent visual language across all touchpoints
• Established a recognizable Michigan-based cannabis brand
• Element base strain categorization for easy consumer navigation
Creative Direction · Brand Strategy · Packaging Systems
