Holiday 2024: Scratch & Save + Holiday Gift Guide
For Holiday 2024, we elevated customer engagement and brand collaboration with a two-part promotional campaign: a limited-time coupon book and an interactive scratch-off giveaway.
Scratch & Grin: 30,000+ Scratch-Off Cards Distributed
To create a fun and rewarding shopping experience, we designed and distributed over 30,000 scratch-off cards, placed in every store exit bag across all locations. Each card was a guaranteed winner, unlocking a free cannabis prize from premium partner brands featured on the back. This initiative not only boosted in-store traffic but also reinforced brand loyalty and excitement during the holiday season.
Toke It Up a Notch: The Holiday Cannabis Gift Guide
Building on the success of our past Coupon Books, we designed a premium print gift guide featuring exclusive deals from leading cannabis brands. This guide functioned as both a value-driven sales tool and a content marketing asset, driving customer retention and boosting seasonal sales.
Key highlights:
$300+ in savings featured
Strategic brand collaborations to maximize promotional impact
High-end creative direction blending editorial design with retail-driven messaging
Impact & Takeaways
This campaign successfully combined creative storytelling, customer incentives, and high-visibility brand partnerships to generate excitement and increase engagement during the peak shopping season. By leveraging interactive marketing and premium print collateral, we delivered a high-impact campaign that resonated with both consumers and industry partners.
Together, these initiatives strengthened our retail presence, amplified brand partnerships, and delivered a high-value experience for cannabis consumers.
Holiday Scratch Cards 2024
Holiday Gift Guide 2024
Holiday Gift Guide
Holiday Gift Guide 2023
