KEPT is a fictional outdoor lifestyle apparel brand built as a Brand Sprint composite project — a full identity system developed from brief to brand guide in one structured engagement.
The work covers brand strategy and positioning, logo suite development, color system, typography, voice and tone, photography direction, campaign and product copy, and full brand application across apparel, digital, print, and retail touchpoints.
Every deliverable shown is what a client receives at the end of a Brand Sprint with Boyke Studio.
Brand Strategy, Identity Design & Art Direction — Boyke Studio jessboyke.com
