Campaign: Coupon Book of LOVE
Client: New Standard Cannabis
Objective: To create an engaging and visually striking campaign that highlights exclusive savings on premium cannabis brands, reinforcing brand loyalty while driving sales during the Valentine’s season.
Client: New Standard Cannabis
Objective: To create an engaging and visually striking campaign that highlights exclusive savings on premium cannabis brands, reinforcing brand loyalty while driving sales during the Valentine’s season.
Concept & Strategy
The Coupon Book of LOVE campaign was designed to blend the themes of love, passion, and indulgence with the cannabis lifestyle. The campaign aimed to position cannabis as an elevated gift choice, leveraging a playful yet sophisticated visual identity that appeals to both seasoned consumers and newcomers.
The Coupon Book of LOVE campaign was designed to blend the themes of love, passion, and indulgence with the cannabis lifestyle. The campaign aimed to position cannabis as an elevated gift choice, leveraging a playful yet sophisticated visual identity that appeals to both seasoned consumers and newcomers.
Creative Execution
Design Aesthetic:
- A bold red color palette evoking passion, romance, and excitement.
- Retro-inspired elements, including vintage-style Barbie and Ken dolls, reinforcing a nostalgic and whimsical feel.
- A neon heart motif layered over editorial-style photography to create a modern, high-energy look.
Design Aesthetic:
- A bold red color palette evoking passion, romance, and excitement.
- Retro-inspired elements, including vintage-style Barbie and Ken dolls, reinforcing a nostalgic and whimsical feel.
- A neon heart motif layered over editorial-style photography to create a modern, high-energy look.
Campaign Deliverables:
Coupon Booklet – A curated collection of premium brand discounts, packaged in an eye-catching booklet for easy accessibility.
Social Media & Digital Assets – Vibrant, shareable graphics showcasing the limited-time offer with engaging typography and imagery.
Product Photography – Styled flat-lay compositions featuring participating cannabis brands, reinforcing product desirability.
Print & Retail Displays – Physical collateral designed to stand out in dispensaries, inviting customers to explore the savings.
Coupon Booklet – A curated collection of premium brand discounts, packaged in an eye-catching booklet for easy accessibility.
Social Media & Digital Assets – Vibrant, shareable graphics showcasing the limited-time offer with engaging typography and imagery.
Product Photography – Styled flat-lay compositions featuring participating cannabis brands, reinforcing product desirability.
Print & Retail Displays – Physical collateral designed to stand out in dispensaries, inviting customers to explore the savings.
Brand Partners
The campaign featured collaborations with leading cannabis brands, including Kiva, Petra, Terra, Wana, Element, Dixie, and more, creating a sense of exclusivity and high perceived value for consumers.
The campaign featured collaborations with leading cannabis brands, including Kiva, Petra, Terra, Wana, Element, Dixie, and more, creating a sense of exclusivity and high perceived value for consumers.
Results & Impact
- Increased foot traffic and online engagement, with customers actively seeking out the limited-time coupon book.
- Strengthened brand relationships with premium cannabis companies through co-branded promotions.
- Successfully positioned cannabis as a gift-worthy and lifestyle-oriented product, expanding its appeal beyond traditional consumers.
- Increased foot traffic and online engagement, with customers actively seeking out the limited-time coupon book.
- Strengthened brand relationships with premium cannabis companies through co-branded promotions.
- Successfully positioned cannabis as a gift-worthy and lifestyle-oriented product, expanding its appeal beyond traditional consumers.
Conclusion
The Coupon Book of LOVE campaign successfully married creativity with commerce, delivering a fresh, engaging, and retail-driven promotional initiative that celebrated love and cannabis culture. The campaign’s dynamic visuals and strategic brand partnerships ensured it stood out in a competitive market while driving measurable results for New Standard Cannabis.
The Coupon Book of LOVE campaign successfully married creativity with commerce, delivering a fresh, engaging, and retail-driven promotional initiative that celebrated love and cannabis culture. The campaign’s dynamic visuals and strategic brand partnerships ensured it stood out in a competitive market while driving measurable results for New Standard Cannabis.
