Fall 2024 Coupon Book was a strategic retail asset developed to strengthen partner relationships, drive cross-brand engagement, and elevate premium cannabis brands during a high-traffic seasonal window. By unifying diverse partner assets into a single curated coupon system, the campaign reinforced perceived value while activating shoppers through streamlined exploration and discovery.
My role included leading creative direction, visual system design, partner integration, and campaign rollout across print, retail displays, and digital touchpoints.
