Opportunity
Digital display ads are one of the few external media channels that provide a true sales attribution, targeted to opportunistic Shopper profiles, and have been proven to generate net new Shoppers.
Objective
Optimize digital ad units for conversion and drive Shoppers down funnel within allocated budgets.
Align seasonal theming across all channels to create consistent Shopper experience in-store and online.
Manage cross-functional agency partners ensuring results.
Outcome
2024 programmatic ad unit delivered over 12.6 million million impressions 3/6 through 12/31 driving 70,103 clicks to eCom shop for a 0.55% CTR outperforming industry benchmarks.
Engagement with ad units led to nearly 6,000 eCom conversions that generated $367,42 in revenue for $5.59 return on every dollar invested that drove performance and created an omni-channel Shopper experience.
