Creative Director | Creative Visionary | Brand Storyteller
I don’t just design—I create experiences that make people feel something. Whether it’s a nostalgia-fueled brand activation, a bold retail campaign, or a high-energy in-store experience, I bring big ideas, sharp strategy, and eye-catching visuals to every project.
With a background in shopper marketing, experiential design, and multi-channel branding, I know how to craft campaigns that stop consumers in their tracks, spark curiosity, and drive engagement. From concept to execution, I blend culture, storytelling, and smart design to make brands stand out in a crowded market.
What I Bring to the Table:
Creative Direction & Brand Storytelling – Crafting visuals and messaging that aren’t just pretty but make an impact
Retail & Shopper Marketing – Designing experiences that turn casual shoppers into loyal customers
Multi-Channel Campaign Execution – Seamlessly blending print, digital, and experiential for full-circle branding
Typography, Layout & Visual Design – Creating bold, statement-making visuals that people remember
Collaboration & Leadership – Thriving in fast-paced, team-driven environments where ideas flow freely
Adobe Creative Suite (Mac) – My design weapon of choice (Photoshop, Illustrator, InDesign)
Retail & Shopper Marketing – Designing experiences that turn casual shoppers into loyal customers
Multi-Channel Campaign Execution – Seamlessly blending print, digital, and experiential for full-circle branding
Typography, Layout & Visual Design – Creating bold, statement-making visuals that people remember
Collaboration & Leadership – Thriving in fast-paced, team-driven environments where ideas flow freely
Adobe Creative Suite (Mac) – My design weapon of choice (Photoshop, Illustrator, InDesign)
Notable Work:
• Led creative direction for New Standard’s "NOW That’s What I Call Summer 2023" – A full-scale campaign inspired by iconic music branding, featuring a custom coupon book and exclusive merch that turned retail into an experience.
• Designed seasonal retail activations including coupon book promotions and scratch-off campaigns, increasing brand engagement and customer loyalty.
•Executed trend-driven, culturally relevant campaigns, working cross-functionally to bring big ideas to life.
• Designed seasonal retail activations including coupon book promotions and scratch-off campaigns, increasing brand engagement and customer loyalty.
•Executed trend-driven, culturally relevant campaigns, working cross-functionally to bring big ideas to life.
I believe great design isn’t just about looking good—it’s about creating a vibe, a moment, and a feeling that sticks with people. Let’s make something bold.