GP BLAST CO
Launching a Brand from the Ground Up
GP Blast Co. began as a blank slate: a new neighborhood pressure washing business that needed to earn trust before landing its first customer. The goal was to create a complete brand system that felt professional, energetic, and approachable while giving the business everything it needed to launch with confidence. I developed the visual identity, brand guidelines, website, messaging, and marketing assets, creating a cohesive foundation that could scale across digital, print, apparel, and social media.
My Role
Creative Direction
Brand Strategy
Visual Identity
Logo Design
Website Design
Copywriting
Brand Guidelines
Social Media Strategy
Responsive Website Design
Outcome
Rather than stopping at a visual identity, this project focused on creating a complete launch-ready brand system. Every touchpoint—from the website and messaging to social media guidance and identity standards—was designed to help a new business present itself with clarity and professionalism from day one.
