Character Design & Illustration
A collection of original character design and illustration work. Including the characters developed for New Standard Cannabis seasonal campaigns and independent personal work. The campaign characters were created to represent co-branded partner brands, with 14 unique characters developed for the 2024 summer campaign alone, deployed across coupon books, merchandise, stickers, and social media. Additional pieces represent personal illustration practice and exploratory character development outside of client work.
Style: bold line work, retro-influenced, designed to scale across print and digital.
