New Standard Holiday Campaign: High Times & High Wins
For the 2023 holiday season, New Standard launched the “High Times & High Wins” campaign, an engaging promotional experience designed to bring excitement, savings, and a touch of festive fun to cannabis consumers.
For the 2023 holiday season, New Standard launched the “High Times & High Wins” campaign, an engaging promotional experience designed to bring excitement, savings, and a touch of festive fun to cannabis consumers.
This multi-faceted campaign included:
1. High Times & High Wins: Scratch & Grin
A limited-time scratch-off promotion designed to drive in-store visits and customer engagement. Each scratch card offered customers a chance to win exclusive cannabis-related prizes, creating an interactive and rewarding shopping experience. The design featured bold geometric patterns in green, pink, and cream tones, giving a vintage-meets-modern aesthetic that stood out.
A limited-time scratch-off promotion designed to drive in-store visits and customer engagement. Each scratch card offered customers a chance to win exclusive cannabis-related prizes, creating an interactive and rewarding shopping experience. The design featured bold geometric patterns in green, pink, and cream tones, giving a vintage-meets-modern aesthetic that stood out.
2. High Times, High Holidays Gift Guide
A beautifully designed holiday savings booklet, packed with over $250 in exclusive cannabis deals from top brands like Kiva, Element, Terra, and Lost Farm. This ultimate gift guide aimed to position cannabis as a go-to holiday gift while reinforcing New Standard’s brand as the premier cannabis retailer.
A beautifully designed holiday savings booklet, packed with over $250 in exclusive cannabis deals from top brands like Kiva, Element, Terra, and Lost Farm. This ultimate gift guide aimed to position cannabis as a go-to holiday gift while reinforcing New Standard’s brand as the premier cannabis retailer.
Campaign Goals & Impact
Increase foot traffic: The scratch-off game encouraged customers to visit stores to redeem their prizes.
Boost brand engagement: The interactive nature of the campaign fostered excitement and repeat visits.
Drive holiday sales: The savings guide provided exclusive discounts, making cannabis an accessible and attractive holiday purchase.
This campaign successfully blended bold design, engaging promotions, and clever branding to create a memorable holiday shopping experience.
Increase foot traffic: The scratch-off game encouraged customers to visit stores to redeem their prizes.
Boost brand engagement: The interactive nature of the campaign fostered excitement and repeat visits.
Drive holiday sales: The savings guide provided exclusive discounts, making cannabis an accessible and attractive holiday purchase.
This campaign successfully blended bold design, engaging promotions, and clever branding to create a memorable holiday shopping experience.
