Creative Director · Brand Systems · Illustration

I build campaign ecosystems for consumer and lifestyle brands — the kind people buy, collect, and share. Eight years of senior creative direction, most recently as CD at New Standard Cannabis, directing $750K+ in annual co-marketing value across six Michigan retail locations. Now available as a fractional Creative Director through Boyke Studio.

Illustration Systems and Character IP
Six Campaigns. One System. Every Year.
How I Think About Campaign Systems
Consumer Choice Architecture
Seasonal Experience Strategy
Strategic Retail Narrative
Brand Identity & Positioning
Brand identity & positioning
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